Earlier this year we did a little blog feature on the fact that we were now in our 10th year of 'boothing'. We talked about how much the Photo Booth industry had changed in that time, about the big players, the small players and all those somewhere in the middle. Well, now we are making some changes...
Now, over the years we have had a few different looks, as what we do has changed, so has the logo that portrays us.
Our most recent logo was one we have used for the past 5 years and we felt that the leaf was something that whilst still relevant wasnt what we are now all about. Back then we were just Rustic everything, but we have slowly moved away from just that.
We toyed long and hard with a full name change too, and played with a lot of options (we've tied the web domains up incase we go back for them at some point), but felt that so much work had gone in to building up our name with clients, venues and fellow suppliers that it was too risky to throw it all away.
So, we sat back and played with our exisitng name some more and settled here, a slightly off mustard colour tone with almost black lettering. You wont miss us or mistake us for anyone else.
To accompany the new look we have built a brand new, lovely looking website to help enahnce our name. We sure hope you like it.
And we are just putting the finishing touches to how you will see us on social media channels going forward, a very fresh approach for us thats for sure.
So how have we looked over the years?, Lets show you....
Our new look we vary slightly depending on its application but you get the idea....
Why did we settle on the look? Well we wanted a more classic feel to our name, and there is no more classic font the Times New Roman, although with some larger than normal spacing to add to the look. And whilst we are still very much 'Never Ordinary' (Our slogan for many years), we wanted something that added some weight to where we are from and so 'Of The South' came to be.
This new look is part of a massive push by us to become the Souths go to photo booth people, and several stunning new bespoke photo booths and products are going to add even more choice for you.
Now, you will have to excuse us as we have a few tweeks to do to the website, business cards and unifroms to have rebranded and van or two to scrape the old branding off!! Fun times.
The Box Team
Comments